DATA CONNECTS EVERYONE TO DRIVE SALES 

Change is rampant in today’s food world, and opportunity abounds. Yet, change brings unanswered questions, and opportunity is hard to pinpoint. Navigating the everyday evolution and linking the supply chain to anticipate, define and harness these opportunities can be achieved through good data.

RETAIL

Today’s retail world is evolving like never before; omnichannel, ranging formats, increased competition, time-saving products and more. What will tomorrow’s retail landscape look like?

CONSUMERS 

Consumers are more dynamic and hold unparalleled power, with instant access to vast information, constant communication and numerous options. Who are my consumers; and, what do they need?

SUPPLIERS

Suppliers are tasked to bridge the gap, delivering on category and consumer needs; through channel adaptation, product innovation and shopper marketing. How do you target and prioritize to connect and grow; now and tomorrow?

AS SHOPPERS, RETAIL AND THE FOOD CHAIN EVOLVE + INTEGRATE, ACTIONABLE INSIGHTS ARE CRITICAL.

Critical to ensure everyone is working cohesively and strategically to give consumers what they want, when they want it and how they want it. Grower owned, Category Partners is positioned to deliver data analytics that strengthen sales, marketing and profitability by:

RESEARCHING

We have a collective century of food experience, so we’re able to develop thoughtful and targeted questions and panels to make research revealing:

  • Consumer + shopper insights
  • Market + industry insights
  • Channel entrance 
  • Product development

STRATEGIZING VIA COLLABORATION

Five heads exceed one, so we keep your customers top of mind and interpret your needs to deliver data that is results oriented, meaningful and tailored:

  • Category management + development
  • Strategic business planning 
  • Branding, marketing + merchandising programs
  • Data management + visual analytics 

EVALUATING, ANTICIPATING + GROWING

We look at yesterday, today and tomorrow to ensure deliverables progress to answer questions, generate solutions, project future needs and deliver a ROI:

  • Performance assessments (4 Ps)
  • Business development programs
  • Cohort studies 
  • Predictive modeling

DATA IS COMPLICATED – BUT ESSENTIAL.

Especially today. When data functions properly, it solves problems, uncovers opportunities and enables informed, clear and profitable decisions, from production to purchase. We simplify data, so you can focus on what’s most important; growing your business – your customer’s business – and reaching the consumer.

Identifying good data starts with asking purposeful questions – and keenly listening – to determine your biggest roadblocks (the nagging ones keeping you up at night) and responsive solutions. We want to ensure you’re confidently moving forward.

BUSINESS DRIVERS + TRENDS

What are the critical factors influencing and challenging today’s – and the future – supply chain?

PREFERENCES + BEHAVIORS

Who are your key shoppers and consumers, today and tomorrow; what are their preferences and behaviors, now and ahead?

SALES + MARKETING

How do you grow your sales and marketing programs; while best helping your customers sell more? How do you maintain and develop?

ROI MEASUREMENT

What are you doing within operations, sales and marketing that is effective; and not? How do you maximize your ROI and save costs?

BUSINESS DEVELOPMENT

What should you adjust or reinvent to respond to key influencers, fix what’s broken and engage with the right people – through the right channels – to ensure readiness for today’s and tomorrow’s successes?