Steve Lutz of Category Partners Shares Strong Growth Rates and Even More Potential for Organic Produce

IDAHO FALLS, ID – Organic fruits and vegetables remain among the fastest-growing product categories in the produce department. With above-average retail prices, organics usually drive a disproportionate share of total dollars while attracting large-basket produce consumers. To address these trends, Category Partners released a study showing how organic seasonal summer fruits can be an opportunity for supermarkets to drive increased sales and volume.”

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