Produce price less of a concern for millennials

“They’ve grown up in a world with numerous options, where health and fresh food are priorities, information is available 24/7 and the Internet has been ever-present. And, as millennial ages span 22-37, they have wide-ranging concerns stretching from post-college futures to the well being of their young families.

These factors are evident in millennials’ produce planning, buying and consumption habits, particularly their barriers and motivators, as revealed through Category Partners’ and Beacon Research Solutions’ recent Barriers to Purchase study.”

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