Perishable Preferences at the Polls

As some may have noticed, there is a presidential election coming in less than two weeks. Hotly contested is an understatement, with each side mercilessly vying for the votes of the American people. It feels to many that the country has never been more divided on political issues. While the team at Category Partners does not endorse any presidential candidate nor delve into the highly charged world of politics, they do care about the fresh food preferences of their fellow Americans. As the talking heads and social media try to point out how different the people on the other side of the aisle are, Category Partners set out to learn if political preference correlates with consumers’ penchant for the fresh produce, meats, dairy, deli and bakery foods.

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