Good quality, promotions and low prices, displays and targeted assortments are key needs supermarkets are delivering on – and shoppers are noticing – as they purchase fresh produce at their grocery stores.
During peak grilling season (typically May-August) – synonymous with local vegetables – retail produce teams have an opportunity to utilize data, such as CP’s, to engage shoppers with targeted and dynamic merchandising and marketing programs; with the intent of driving impulse, incremental and cross-departmental purchases.
"Potatoes and onions are, more often than not, paired together in retail produce departments. When visiting supermarket produce departments, when shoppers see one, they will find the other.
As the two commodities require similar temperatures, retailers frequently merchandise them alongside each other and find sales improve
"Analytics firm Category Partners has purchased Beacon Research Solutions, and principal Cara Ammon is joining Category Partners as director of research.
Ammon, who worked for more than a decade with Nielsen Perishables Group, has experience in analyzing loyalty-card data and promotion and pricing strategies as well
"They’ve grown up in a world with numerous options, where health and fresh food are priorities, information is available 24/7 and the Internet has been ever-present. And, as millennial ages span 22-37, they have wide-ranging concerns stretching from post-college futures to the well being of
"The produce department of the market is continuing to lose consumers' interest — except for the organic section. For the first time, organic sales reached double digits, accounting for 10 cents of every produce dollar. Increased availability and competitive pricing have helped this section continue
"Less than half of consumers eat produce daily, a recently published study has found. And the main reason is price, according to a new report.
The report, Barriers to Purchase, which was was put together by Category Partners (CP) and Beacon Research Solutions (BRS), found that