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Perishable Preferences at the Polls

FeaturingAdam Brohimer
October 21, 2020
Press Release

As some may have noticed, there is a presidential election coming in less than two weeks. Hotly contested is an understatement, with each side mercilessly vying for the votes of the American people. It feels to many that the country has never been more divided

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Retail produce sales spiking as consumers react to COVID-19

FeaturingAdam Brohimer
March 23, 2020
Press Release

Idaho Falls, ID (3.23.20) – The numbers are starting to come in and at least on the grocery side of the business and the produce industry has been able to respond to consumer needs during this period of economic and medical uncertainty caused by COVID-19.

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Supermarket Click-n-Collect is gaining popularity

FeaturingAdam Brohimer
February 25, 2020
Press Release

Idaho Falls, ID (2.25.20) – These days consumers are doing more and more of their shopping online, so it only makes sense they are increasingly buying groceries online as well. Add to that the fact that shoppers are busier than ever, and the convenience of

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Demographic shifts reveal significant differences in Turkey Day celebrations

FeaturingAdam Brohimer
November 20, 2019
Press Release

Idaho Falls, ID (11.20.2019) Celebrating Thanksgiving with a traditional dinner at home among family and friends is widely accepted as commonplace. New research by Category Partners indicates that while “traditional” at home Thanksgiving Day celebrations remain the norm for a majority of Americans, a significant

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Shoppers are moving toward plastic packaging, but many still strongly avoid plastic

FeaturingAdam Brohimer
August 21, 2019
Press Release

With increasing concerns about both food safety and the environment, there are pros and cons to using plastic packaging for fresh foods. Add to that, consumer demand for convenience, and the question becomes even more complicated. This variety of consumer expectations begs the question…”What do

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Shoppers becoming increasingly specific about what drives produce purchases

FeaturingAdam Brohimer
October 10, 2018
Press Release

Good quality, promotions and low prices, displays and targeted assortments are key needs supermarkets are delivering on – and shoppers are noticing – as they purchase fresh produce at their grocery stores. View Article

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Consumers consider a range of attributes in their meat purchasing

FeaturingAdam Brohimer
August 2, 2018
Press Release
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Most consumers grill a variety of produce, preferences vary by demographic

FeaturingAdam Brohimer
May 22, 2018
Press Release

During peak grilling season (typically May-August) – synonymous with local vegetables – retail produce teams have an opportunity to utilize data, such as CP’s, to engage shoppers with targeted and dynamic merchandising and marketing programs; with the intent of driving impulse, incremental and cross-departmental purchases.

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Produce price less of a concern for millennials

FeaturingAdam Brohimer
September 25, 2017
News

"They’ve grown up in a world with numerous options, where health and fresh food are priorities, information is available 24/7 and the Internet has been ever-present. And, as millennial ages span 22-37, they have wide-ranging concerns stretching from post-college futures to the well being of

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High produce prices driving away shoppers, report finds

FeaturingAdam Brohimer
August 27, 2017
News

"Less than half of consumers eat produce daily, a recently published study has found. And the main reason is price, according to a new report. The report, Barriers to Purchase, which was was put together by Category Partners (CP) and Beacon Research Solutions (BRS), found that

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Recent Posts
  • Perishable Preferences at the Polls October 21, 2020
  • Moxxy Marketing talks with Blue Book Services about digging deeper into who tries new items based on consumer research conducted by Category Partners October 20, 2020
  • Steve Lutz of Category Partners Shares Strong Growth Rates and Even More Potential for Organic Produce July 29, 2020
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