Idaho Falls, ID (11.20.2019) Celebrating Thanksgiving with a traditional dinner at home among family and friends is widely accepted as commonplace. New research by Category Partners indicates that while “traditional” at home Thanksgiving Day celebrations remain the norm for a majority of Americans, a significant
With increasing concerns about both food safety and the environment, there are pros and cons to using plastic packaging for fresh foods. Add to that, consumer demand for convenience, and the question becomes even more complicated. This variety of consumer expectations begs the question…”What do
Good quality, promotions and low prices, displays and targeted assortments are key needs supermarkets are delivering on – and shoppers are noticing – as they purchase fresh produce at their grocery stores. View Article
During peak grilling season (typically May-August) – synonymous with local vegetables – retail produce teams have an opportunity to utilize data, such as CP’s, to engage shoppers with targeted and dynamic merchandising and marketing programs; with the intent of driving impulse, incremental and cross-departmental purchases.
"They’ve grown up in a world with numerous options, where health and fresh food are priorities, information is available 24/7 and the Internet has been ever-present. And, as millennial ages span 22-37, they have wide-ranging concerns stretching from post-college futures to the well being of
"Less than half of consumers eat produce daily, a recently published study has found. And the main reason is price, according to a new report. The report, Barriers to Purchase, which was was put together by Category Partners (CP) and Beacon Research Solutions (BRS), found that