DRIVE SUCCESS IN FRESH
Find out how we can reveal effective ways to: cost-effectively target consumers, support product innovation, extend competitive advantage and increase retail channel sales.
WE UNDERSTAND FRESH
Category Partners is a strategic insights company focusing exclusively on the fresh industries in the retail grocery channel. We understand the uniqueness of producing and selling fresh products, along with the unique data and consumer trends it generates.
GROW SALES
Whether it is growing same store sales with current customers and existing products, or identifying new customers, distribution, and product innovation opportunities; Category Partners’ team of fresh industry experts has a proven track record and decades of experience building and applying insights, support and technology to grow retail channel sales.
INCREASE EFFICIENCY
Category Partners helps companies punch above their weight, regardless of size and current internal capabilities. Gone are the days of tying together and manipulating various data sets “by hand.” Our tool CP Conduit™ will provide you with integrated data sets, custom visuals and custom data hierarchies. CP Builder® provides automatically built, customer ready, presentations at the click of a mouse. Category Partners has solutions that generate actionable insights faster and easier.
DRIVE RETURN ON INVESTMENT
As sales grow and efficiencies increase so does your ROI. Raise the top and bottom line by slowing the rate of spending as you generate new and powerful insights. Our advanced analytics and technology solutions will increase your return on the research, sales and marketing dollars you invest. Keep reading to learn more about some real-world, client success stories utilizing our services.
GROW SALES
PRIMARY RESEARCH
In-house, customized research solutions to address your critical business questions:
- Consumer + shopper insights
- Market + industry insights
- Channel entrance
- Product development
DATA MANAGEMENT & VISUALIZATION
Bringing data to life in meaningful, actionable and profitable ways:
- Category management + development
- Customer Segmentation
- Strategic business planning and reviews
- Branding, marketing + merchandising programs
ADVANCED ANALYTICS & MODELING
Understand and quantify cause and effect relationships observed in the real world:
- SKU rationalization
- Price elasticities
- Promotional response
- Cohort studies
- Predictive modeling
INCREASE EFFICIENCY
DEDICATED SUPPORT
Don’t have a team in place but need results? Category Partners can work with you to build a retainer agreement that supports your business as you need it, when you need it.
- Real people, strategic thinking, focused on fresh
- Eliminates gaps and interruptions in resourcing
- Fits any budget
CP CONDUIT™
Gain access to our portal that allows you to view and analyze handcrafted data sets. We take out the hard part out of collecting and describing data. In fact, we deliver it right to your browser.
- Centralized data management
- Reduce time spent describing data
- Custom visuals
- Custom data hierarchies
CP BUILDER®
Our most recent advancement in the CP Conduit reporting environment is a leap forward in category and business review reporting. Business reviews that used to take a half day or more to build can be generated in minutes.
- Custom presentations at the push of a button.
- Generate slides for your customer facing presentations.
- Helps drive data adoption, use and focuses analysts’ time on thinking and insights instead of building charts and graphs.