CP was founded in 2008, as a partnership between Farm Fresh Direct and Wada Farms (two leading potato and onion grower/shippers). The driving motivation for establishing CP was to share resources and coordinate programs, in support of business and consumer insights in the retail channel. Sales and distribution for its principals have boomed, due to CP’s efforts.
Following 2008, CP expanded support beyond its principals’ business to drive insight-based sales, across a number of grower/shipper and commission clients; exclusively in the fresh foods industry.
CP’s core capabilities include: data integration and reporting via CP Conduit, technology solutions, analytical and business consulting services, consumer/market/retail/category research and go-to-market strategies.