DRIVE SUCCESS IN FRESH

Find out how we can reveal effective ways to: cost-effectively target consumers, support product innovation, extend competitive advantage and increase retail channel sales.

WE UNDERSTAND FRESH  

Category Partners is a strategic insights company focusing exclusively on the fresh industries in the retail grocery channel. We understand the uniqueness of producing and selling fresh products, along with the unique data and consumer trends it generates.

GROW SALES

Whether it is growing same store sales with current customers and existing products, or identifying new customers, distribution, and product innovation opportunities; Category Partners’ team of fresh industry experts has a proven track record and decades of experience building and applying insights, support and technology to grow retail channel sales.

INCREASE EFFICIENCY

Category Partners helps companies punch above their weight, regardless of size and current internal capabilities. Gone are the days of tying together and manipulating various data sets “by hand.” Our tool CP Conduit™ will provide you with integrated data sets, custom visuals and custom data hierarchies. CP Builder® provides automatically built, customer ready, presentations at the click of a mouse. Category Partners has solutions that generate actionable insights faster and easier.

DRIVE RETURN ON INVESTMENT

As sales grow and efficiencies increase so does your ROI. Raise the top and bottom line by slowing the rate of spending as you generate new and powerful insights. Our advanced analytics and technology solutions will increase your return on the research, sales and marketing dollars you invest. Keep reading to learn more about some real-world, client success stories utilizing our services.

GROW SALES

PRIMARY RESEARCH

In-house, customized research solutions to address your critical business questions:

  • Consumer + shopper insights
  • Market + industry insights
  • Channel entrance 
  • Product development

DATA MANAGEMENT & VISUALIZATION

Bringing data to life in meaningful, actionable and profitable ways:

  • Category management + development
  • Customer Segmentation
  • Strategic business planning and reviews
  • Branding, marketing + merchandising programs

ADVANCED ANALYTICS & MODELING

Understand and quantify cause and effect relationships observed in the real world:

  • SKU rationalization
  • Price elasticities
  • Promotional response
  • Cohort studies
  • Predictive modeling

INCREASE EFFICIENCY

support

DEDICATED SUPPORT

Don’t have a team in place but need results? Category Partners can work with you to build a retainer agreement that supports your business as you need it, when you need it.

  • Real people, strategic thinking, focused on fresh
  • Eliminates gaps and interruptions in resourcing
  • Fits any budget
Portal

CP CONDUIT™

Gain access to our portal that allows you to view and analyze handcrafted data sets. We take out the hard part out of collecting and describing data. In fact, we deliver it right to your browser.

  • Centralized data management
  • Reduce time spent describing data
  • Custom visuals
  • Custom data hierarchies

CP BUILDER®

Our most recent advancement in the CP Conduit reporting environment is a leap forward in category and business review reporting. Business reviews that used to take a half day or more to build can be generated in minutes.

  • Custom presentations at the push of a button.
  • Generate slides for your customer facing presentations.
  • Helps drive data adoption, use and focuses analysts’ time on thinking and insights instead of building charts and graphs.

DRIVE RETURN ON INVESTMENT – CASE STUDIES

BUSINESS DRIVERS + TRENDS

What are the critical factors influencing and challenging today’s – and the future – supply chain?

PREFERENCES + BEHAVIORS

Who are your key shoppers and consumers, today and tomorrow; what are their preferences and behaviors, now and ahead?

SALES + MARKETING

How do you grow your sales and marketing programs; while best helping your customers sell more? How do you maintain and develop?

ROI MEASUREMENT

What are you doing within operations, sales and marketing that is effective; and not? How do you maximize your ROI and save costs?

BUSINESS DEVELOPMENT

What should you adjust or reinvent to respond to key influencers, fix what’s broken and engage with the right people – through the right channels – to ensure readiness for today’s and tomorrow’s successes?

REACH OUT TO US.

Tom Barnes – CEO (Idaho Falls)
208.656.7177
Email me

Adam Brohimer – president (Los Angeles)
949.215.6157
Email me

Cara Ammon – director of research (Chicago)
773.793.9064
Email me

Steve Lutz – SVP – Insights and Innovation
509.421.4677
Email me

Chris Elder – lead analyst (Idaho Falls)
208.656.7184
Email me