At Category Partners, we understand that most industry suppliers and retailers do a good job of managing their potato, onion and sweet potatoes categories.

The focus of Category Partners is to take this understanding to the next level by developing the categories to their fullest potential and helping you respond to your customers.

Financial performance, dollar and pound sales, margins, and shrink all play a critical role in category development, but at some level they are going to be driven by your customers. That’s where Category Partners can help.

We will support your category development plans through:
•    Strategic planning
•    Category best practices
•    Program development
•    Marketing plan refinement

Category Partners will utilize the best tools available to develop the categories:
•    IRI FreshLook
•    Nielsen FreshFacts by Perishables
•    Industry and market data
•    Consumer insights
•    Our experience

We’ll combine our strategic planning expertise, our tools and our experience to support your merchandising, assortment, pricing, promotion, packaging, communication and financial goals—but always with your customers in mind. Contact us to see how we can help develop your categories to their fullest potential. Good business decisions are based on good information.