At Category Partners, we understand that most industry suppliers and retailers do a good job of managing their fresh produce categories.

The focus of Category Partners is to take this understanding and transition category management to category development thus taking the categories to their fullest potential and helping you to respond to your retailers and the retailers to their customers.

Financial performance, dollar and pound sales, margins, and shrink all play a critical role in category development, but at some level they are going to be driven by your customers, and in-turn their customers. That’s where Category Partners can help.

We will support your category development plans through:
•    Strategic planning
•    Category best practices
•    Program development
•    Marketing plan refinement
•    Promotional Analysis
•    SKU Optimization
•    Consumer, market, and industry research
•    And the tools to make the information usable by you and your team

Category Partners will utilize the best tools available to develop your categories.

WWe’ll combine our strategic planning expertise, our tools and our experience to support your merchandising, assortment, pricing, promotion, packaging, communication and financial goals—but always with your customers in mind. Contact us to see how we can help develop your categories to their fullest potential. Good business decisions are based on good information.

(949) 215-6157 or email us! Email Us