Tom Barnes, CEO

Tom BarnesTom brings a unique toolbox of skills to the Category Partners family. With a background in Information Technologies and 13 years of experience working with the largest retailer in the world he brings with him robust analytical skills and a wealth of knowledge and understanding of the retail world. Tom began his career out of college as an IT Professional and soon found a desk at Wada Farms Marketing Group where he moved up through the ranks to finally head the Walmart Account group for almost 8 of his 15 years with the company. As such, he was not only the sales lead on the account but also did a great deal of category management and was a close advisor to the Walmart merchandisers and buyers.

Tom hails from Idaho Falls, Idaho where he and his wife are doing their best to raise their five beautiful children. Tom loves to ride ATVs, coach sports of every kind, and simply be with his kids every chance he gets.

Adam Brohimer, President

Adam BrohimerAdam Brohimer is a seasoned retail produce marketing executive. He has more than a dozen years of experience assisting a broad cross section of grower/shipper and commission clients in building and optimizing their category management and research programs.

Adam is a graduate of the University of Nebraska at Omaha, and received his MBA from the University of California, Irvine. Adam and his wife and young son reside in Laguna Hills, CA. Spending time with his family and working on landscaping projects around the yard are his primary passions. He remains an avid college football fan, cheering for the Nebraska Cornhuskers every Saturday in the Fall.

Angie Hanson, Director Category Development

Angie has a strong produce background starting her career with The Packer (Vance Publishing) as a journalist covering numerous industry related topics. She then joined Christopher Ranch and followed that position as the Industry Affairs Manager at the California Avocado Commission. Angie also worked with Diamond Merckens Hogan, an ad agency, as key account manager working on client branding and creative services. Prior to joining Category Partners, Angie also held management positions at Oppy, and Organic Girl. This broad range of produce experience, and consumer / trade communication and marketing make Angie a strong strategic member of the Category Partners team

Mac served on the Produce for Better Health Board for five years and has spoken or been a panel participant at PMA and United Fresh Fruit. He has also spoken on several occasions at the National Potato Expo, and all state potato meetings. His articles and interviews frequently appear in most industry and trade publications.

Cara Ammon, Director of Research

Cara Ammon has worked as a market research professional for nearly two decades, with specific expertise in the design, execution and analysis of custom consumer research. She has expert knowledge in all areas of quantitative and qualitative custom research, syndicated research, testing analysis and category management. Cara has experience with nearly all major categories in produce, working with dozens of commodity boards, grower/shippers and retailers.
Cara was previously the Director of Research Services for the Nielsen Perishables Group. She was with the company for 15 years, and then in 2015 saw the opportunity to bring new and innovative services to clients in a more flexible and cost-effective manner. She launched Beacon Research Solutions and continued to work with a number of leading commissions and grower/shippers in the produce industry. She now brings her years of consumer, market and industry research to Category Partners heading up our research efforts.

Mac Johnson, Strategic Advisor

Mac Johnson heads up Category Partners and brings with him the marketing expertise needed to make a difference. Mac held senior marketing management positions at Ketchum Advertising, Beatrice Foods, General Mills, Tom’s Foods and most recently, the U.S. Potato Board where he collaborated with the Perishables Group to develop the award winning potato “Best In Class” program. This broad spectrum of consumer marketing experience helps us bring a new perspective to these categories, transitioning them from a commodity to a consumer packaged good. Of course, one can’t make an industry impact without respected industry involvement.

Mac served on the Produce for Better Health Board for five years and has spoken or been a panel participant at PMA and United Fresh Fruit. He has also spoken on several occasions at the National Potato Expo, and all state potato meetings. His articles and interviews frequently appear in most industry and trade publications.

Chris Elder, Analyst

Chris started his IT career as a computer technician with A&R Electronics, then started his own company, Technology Handyman, designing and building custom websites. He moved on to Convergys Corporation as a reporting Associate and Team Leader coordinating reports, financial reporting, and operational metrics. Chris is Cisco trained and proficient in HTML, VB, PHP, Java Script, PL/SQL & MySQL. A dedicated and skilled IT professional, Chris has brought CP’s analytical capabilities to a new level.

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