In today’s retail marketplace there is no shortage of internal data and information to help retailers make business decisions. However, finding the time to make it relevant and actionable is at a premium.

In 2008, Category Partners was created for this very reason as a joint venture between Farm Fresh Direct, LLC of Colorado, and Wada Farms of Idaho, with the shared belief that there is a lot more involved in today’s changing marketplace than just providing quality product at competitive prices. Farm Fresh, the largest potato grower shipper in Colorado, and Wada Farms, one of the largest grower/shippers in Idaho started Category Partners to provide value-added services to retailers and to use their data, plus our information and industry and consumer insights to improve category performance– “Harvesting Fresh Results” every time. Now with vested interest in potatoes, onions,  and sweet potatoes we offer full support across the board in these key categories.